Biscuits Lefevre Utile, Alphonse Mucha

In this poster there is a a beautiful woman holding a plate of biscuits, in the background there is an elaborate flow of organic line patterns. There is visual balance created by the hand painted text above the women. Within this advertisement, there is movement lines created by the organic filigree lines. Mucha was conscious about composition when he chose to place the figure slight off center.  Alphonse Mucha created this work in 1987 for the French company Lefevre Utile. Throughout this career he created many brand advertisements and posters for theatre shows.

Mucha is known for beginning the Art Nouveau style. Although he distanced himself from the title because he thought art should be timeless and he didn't want to be included in a contemporary group. His work always depicts a famine figure with ornate floral pattern surrounding the figure. Show in Alphonse's artwork, everything is created by hand including the text. Similar to Letrec, Mucha used an earthy color palette. However, Mucha displays color in a soft transitional manner which is very different to the high contrast in Letrec's pieces. 

I'm drawn to the soft feature of this figure. There's a beautiful balance created by the figure's flowing hair and filigree pattern in the background. The use of space draws my attention. It's important to understand Alphonse Mucha artwork in order to grasp Art Nouveau. It's interesting how Mucha used female figures within his artwork. 

“Artist Biography with Portfolio of Drawings, Paintings, Prints and Posters.” Alphonse Mucha, www.thehistoryofart.org/alphonse-mucha/. Accessed 13 June 2023.








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