Introduction and ideas for research topic

 Hello, hello!!

I'm excited to dive into visual communication design history. Over the next few weeks, I will share my insights as I navigate along this journey of learning the history of visual communication. 

I'm drawn the art nouveau style so I will be selecting this graphic design style for my independent research. 


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Cover of Jugend, Otto Eckmann

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In this design there is a woman to the right razing off in the distance. Organic flowers fill the negative space around her. Dark luscious locks flow around her face and a foral crown adorns the top of her head. Otto Eckmann creating this for the the cover of Jugend magazine around 1896. Different than other artists of the Art Nouveau movement, Eckmann used wood block prints to create this magazine cover.  The visual balance within this magazine cover is similar to the work produced by Moser. The nymph-like female is similar to Mucha's. However, unlike others of the Art Nouveau movement, Eckmann is thinking about space in her artwork. This image consists of a foreground and background. It's important to understand how artist were working as graphic designers. I'm drawn to the similarities to Ukiyo-e woodblock prints.  Eckmann, Otto. The Cover of Jugmend Magazine. 1896.
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Poster for the 14th exhibition for the Viennese Secession, Alfred Roller

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In this image there is a simplified figure holding a sphere. within this poster, there is rhythm and movement captured by the reputation of pattern. Above the text, there is hints of waves. Alfred Roller created this poster for the 14th exhibition for the Vienna Secession. While this image is different from the work happening in France during the Art Nouveau movement. It's an important piece because of it's innovative design strategies. Roller, Alfred. Poster for the 14th exhibition for the Vienna Secession. 1902.
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The Glasgow Institute of the Fine Arts, Margaret, Frances Macdonald & J Herbert McNair

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 In this poster advertising the Glasgow Institute of The Fine Arts, there is an androgynous central figure. The figure is elongated, linear and stylized. This poster was a collaborative effort between 'The Four.' There are floral motifs that surround the edges of the poster. The choice of colors used are muted earth tones. While this collaborative work is unique in it's own way, it also carries many traits of the Art Nouveau movement.     Macdonald, Margaret & Frances. McNair, J Herbert. The Glasgow Institute of the Fine Arts. 1895. Modern Museum of Art, New York City. 
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